Making sure your roofing company has a solid online presence can be time-consuming and expensive, but it doesn’t have to be that way.
While it is true, that most search traffic doesn’t make it past the first page of Google, below are three ways you can bolster your online presence, improve your page ranking, and develop your website without spending any money on Pay-Per-Click, SEO, or web developers.
Over 80% of consumers search for local business online before doing business with them. If you want to grow your roofing company’s online presence, then whether this is your 2nd or 20th year in business, make sure your business is easily found. Since most people search using Google, make sure your business is in Googles’ business directory called My Business
Google My Business is free and easy to use and you can set it up without having to call your web developer. Just go to www.google.com/business and choose Start Now. When complete, Google will build a profile for your roofing company similar to ours.
Facebook, Twitter, Instagram, etc., are free and offer a great way to grow your roofing company’s online presence.
If you are new to social media or have limited time, we recommend roofers start with Facebook and then move to Twitter. You can create a Business Page for free by going to or clicking www.facebook.com/business/learn/set-up-facebook-page. When you are ready to start with Twitter, go here or click business.twitter.com/en/basics/create-a-twitter-business-profile.html
Take lots of pictures of job sites, employees, happy customers, etc., and post them over time to your social media account. You can also run specials and coupons to help draw extra attention to your business. Both Facebook and Twitter have extensive help sections that will walk you through each stage.
At times it can be daunting to manage multiple social media accounts and try to stay current. If you find you are struggling to do so, then pair back to just one or two. It is more important to do one or two social media accounts well than 4-5 of them poorly.
Finally, remember to not be overly aggressive in selling your business. It is easier to earn business when potential new customers see you as a knowledgeable, local, and a friendly face versus a hardcore sales machine.
Every roofer has stories and knowledge worth sharing. Your blog is the perfect place to share it.
Leveraging a blog is one of the best ways, over time, to grow your roofing company’s online presence.
Setting up a blog is easy and almost every website already has a blog component built into it. Blogs are a great way to tell potential customers about your values and your company. Blog articles do not need to be long or exhaustive in detail. Most readers will not make it past 300-500 words so be brief and to the point. .
If you are just starting out or struggling to come up with topics, then consider customers’ success stories or articles about your impact in your community or neighborhood. Remember, people do business with people, and preferably with people they like and trust.
Need more tips on how you can grow your roofing business? Email or Call us 888-392-8515